"If
you can dream it, you can do it. Always remember that this whole thing was
started with a dream and a mouse." - Walter Elias Disney
Mickey
Mouse was born on a train ride from New York back to Hollywood. Walt Disney had
just lost the rights to Oswald Lucky Rabbit to Universal. Had Mickey Mouse not
appeared then the huge Disney Conglomerate you see today would not exist. It's
also true that when Walt needed funding and distribution help for his Mickey
Mouse cartoons Universal attempted to get Mickey Mouse from him too, but Walt
wouldn't back down quite so easily this time. Mickey Mouse was the saving grace
of Disney that started it all.
It
turned out to be third time lucky for Mickey. Steam boat Willie wasn’t the
first Mickey Mouse cartoon. It was the third but it was the first to become a
success. The short films weren’t picking up the pace the way that Walt had
hoped, so he began experimenting with sound on cartoons. After many failed
attempts he met Pat Powers. Powers had developed a technology named Cinephone
the only sound system that could produce what Walt Disney wanted for his
beloved Mickey Mouse. With the help of Powers Steamboat Willie became the first
animated cartoon to feature a fully synchronised soundtrack.
However,
things took a turn for the worse when Roy Disney (Walt’s older brother)
discovered Powers had been keeping money the Disney’s and when the contract
with Powers was terminated, Powers went on to threaten to sue any studio who
distributed a Walt Disney creation. And in addition he prised away Walt
Disney’s friend, helping hand/ Chief animator, Ub Iwerks - who was known to
have spent tireless hours drawing frame after frame of Mickey Mouse cartoons so
that Walt could meet his deadlines - thinking that without Ub, Walt Disney
Animation would soon crumble. But that never happened, because Harry Cohn head
of Columbia Pictures was a ruthless man who wasn’t even frightened away by
Powers, he told the Columbia legal team to fight any attempt from Powers to prevent
Columbia distributing Walt Disney’s work and once again Walt Disney Studios
were saved.
Eventually
the time came when Walt was no longer satisfied by the success of his animated
shorts (Mickey Mouse and Silly Symphonies) he wanted more, he wanted to create
something bigger. This was when he
decided it was time to make his first animated feature that was Snow White and
the Seven Dwarves.
Towards
the end of 1937 after nearly three years of trial, experimentation and artistic
and financial crises production of Snow White seemed to be finally nearing
completion. In December of 1937 Disney held a preview screening for Snow White.
And from its opening night Snow White drew capacity crowds and raves from the
critics The New York Times called it one of the ten best films of the year. By
the end of its first week Snow White had become one of the must see films of
the year, and in the 1939 at the Academy Awards ceremony Walt Disney was given
a second Special Award a full size Oscar and seven small ones, for the films
‘significant screen innovation which has charmed and pioneered a great new
entertainment field for the motion picture cartoon”
Snow White Oscar |
After
Walt passed it's easy to forget that Disney animation went through a tough
time. Everyone remembers the success of the likes of the Lion King and Beauty
and the Beast, but those success didn't come without trials, and bitter
disappointments. Perhaps seen as the pinnacle of the 'dark days' of Disney Animation
is the Black Cauldron, Not only did it take much long to make than first
thought, but it came in millions over budget and to make matters worse was beat
out at the box office by the Care Bears Movie it failed to make back the money
that the studio had spent on it.
The
animation department was slowly crashing and burning whilst live action was
thriving and eventually the Animators were evicted for the old Ink and Paint
studio to make more room for the live action department.
But
the administration of Michael Eisner would see a shift in quality and style in
Disney feature animation. Disney features soon became bombastic animated
musicals, using music as well as high-quality animation to attract audiences.
This coincided with the introduction of computer-aided animation techniques, the
first of which was CAPS in the late 1980s. Also playing a role was Who Framed
Roger Rabbit, a non-canon Disney-produced film with both live action and
animated element that helped re-spark interest in Disney animation.
Beginning
in 1988 with Oliver & Company, Disney released a string of profitable and
enduring blockbusters. The next five films including 1989's The Little Mermaid
(the first Disney animated film as a fairy-tale for 30 years), 1991's Beauty
and the Beast, 1994's The Lion King would each win the Academy Award for Best
Original Score. The Lion King still stands as the highest-grossing
traditionally-animated feature ever made, being the top money-maker among all
films in North America in 1994. The last Disney feature to be made using
traditional techniques was Home on the Range in 2004 after Disney sold off all
their traditional equipment in order to keep up with the likes of DreamWorks
and Blue Sky Studios. The first 3D animation film was Chicken Little in 2005
and followed by Meet the Robinsons and Bolt.
The
transition to CGI was not enough to renew interest in Disney animation as
Disney's features were routinely outperformed by those of corporate partner
Pixar, whom Disney had contracted to create CGI films originally. In response
to this, Disney purchased Pixar in 2006.
On
November 24, 2010, Disney's 50th animated motion picture, Tangled, Disney's
first 3D-animated fairy-tale, was released. Tangled spent six years in
production at a cost that has been estimated at $260 million which, if accurate,
would make it the most expensive animated film ever made and second most
expensive movie of all time.
Over
the years Disney animation has been at the heart of many people’s younger years
as they grew up with the films. But this
isn’t the end for Disney Animation as Disney have now released their 51st
animated feature in the form of Winnie the Pooh and the 52nd was released on
November 2nd 2012 under the title Wreck It Ralph.
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